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OEM是ORIGINAL EQUIPMENT MANUFACTURER的缩写 [复制链接]

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发表于 2012-3-20 11:01:36 |显示全部楼层
       OEM是ORIGINAL EQUIPMENT MANUFACTURER的缩写,含义是:按原单位(品牌单位)委托合同进行产品开发和制造,用原单位商标,由原单位销售或经营的合作经营生产方式。OEM可简称为“代工生产”或贴牌生产,这种经营模式在国际上已运作多年并行之有效。

       在工业化高度发达的今天,企业为了加大其拥有资源在创新能力方面的配置,会尽可能地减少在固定资产方面的投入。已经有许多企业在掌握了产品核心技术和建立了成熟的营削网络后,开始不再直接进行生产,而是以通过让其它企业代为生产的方式来完成其产品的生产任务。这样,只需支付材料成本费和加工费,而不必承担设备折旧和自建工厂和生产管理的风险,还可随时根据市场变化灵活的按需下单。由此可促进成品业务形成新的经营优势,培养和壮大企业内在的扩张力,提高经营能力和管理水平,从而走向更高层次的资本运营。而大部分中小制造企业则因没有大量资金投入市场营销和广告宣传,致使原本质量不错的产品很难在市场上占有一席之地。通过OEM合作这种方式可借助大型企业的品牌效应、 营销网络为中小企业增加生产量,扩大销售额和提高制造管理水平,并且还能赢得更大经济利益。

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发表于 2012-5-8 13:57:40 |显示全部楼层
谢谢楼主,真是太好了

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发表于 2012-6-18 12:45:34 |显示全部楼层

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